Embracing the concepts behind IKEA, I redesigned the furniture company’s most recent annual report. After pedaling through the report and external research, I decided to focus on global networking of the group, de- and reconstruction of the furniture, affordability of the products, and environmental consciousness of the flat packaging.
With stores in 40 countries around the world, IKEA is proud to be a global corporation. To visually show the company’s global expanse, I deconstructed flags of each IKEA representative country, rearranging the graphic elements to visualize each segment of the report. For example, I arranged the blue shapes from the various flags to create a graphic collage visualizing the international network of IKEA. The yearly summary is comprised of 50 loose leaf pages printed on IKEA’s MÅLA A4 craft paper — the standard letter paper size of Sweden. The loose pages invite the annual report viewer to play with the information and easily absorb the company’s breadth of values in his or her unique method. Incorporating the famous IKEA flat pack design, both the summary pages and fact booklet are packaged into a crafted cardboard box for environmentally conscious shipping.
Research of European modernist graphic designers, such as Armin Hofmann, played a role in the design inspiration for this conceptualized project.