The Savants of Soul is a ten-piece Motown-inspired soul band based in the rockin’ city of Gainesville, Florida. Working collaboratively with the band and fellow Swamp Records creatives, we rebranded the group with a personalized logo incorporating hand lettering and bold typography. After the creation of the logo, we worked together in an art-directed photo shoot to create an album cover for the group’s first released record, Downtown Sound; five hundred pressed vinyl records exist. I then devised a digital and print marketing system for the album release party hosted by Swamp Records. The party reached maximum capacity by 11pm with around 300 attendees. The designs for The Savants of Soul capture the active spirit of their live performances through angled text, striking colors, and repeating graphic lines and dots.