RODAN + FIELDS is a leading luxury beauty brand based in San Francisco.
As Consulting Art Director through Grade A Design, I worked on various product launches including a global packaging refresh and a high end, sustainable packaging design.
Total RF Serum is a hero product to pair with any R+F regimen. The goal of the packaging design was to create custom tooled shapes that echoed the science-backed technology of the formula. We took inspiration from clinical tools and lab products through many sketch iterations and the final product offers recycled materials and reusable components
The global refresh initiative took R+F's 10 year old packaging and elevated it into a more contemporary consumer space. I moved from NYC to SF to work in-house as a consulting art director for four months. I met with vendors and worked closely with both the creative team and the packaging development team. The result was fresh face to a loved brand.
Global refresh regimens with Total RF Serum: