SUSAN ALEXANDRA bag & jewelry packaging design inspired by her technicolor, fruit-filled world of fashion accessories.
From concept development to production, we developed a new phase of packaging to bring added excitement to a SA purchase. The bags are wrapped in a woven, half bushel citrus bag with a custom printed label. Her jewelry comes tucked in a cherry carton, wrapped with special branding and messaging.
Initial packaging concept sketches that carry out the fruit theme of Susan's pieces.